The Importance of Validating New Features and Products Before They are Launched

The Importance of Validating New Features and Products Before They are Launched

As a product manager, one of your key responsibilities is to ensure that your product is validated before it is launched. This helps to ensure that a product is developed that meets the needs of the target market. It also helps to reduce the risk of launching a product that fails to meet customer needs or expectations. Without validation, a product is simply a collection of ideas that may or may not be successful. By validating it, you can be confident that you are developing a product that will be in-demand and that consumers will be willing to purchase.

How Important It Is to Understand the Market Trends

Understanding current market trends is one method of evaluating your idea before launching a product. Market trends will tell you whether your concept is worth pursuing and you can form hypotheses about what will or will not work. Then you may build prototypes to test your ideas and analyze:

  • Whether your target market’s consumers demand your product and how much market you will be able to capture. If a large percentage of people are interested in your product, your idea is exceptional and can be continued.
  • Whether your product solves the challenges that consumers have with similar products? If yes, you are on the right track.

How to Validate Your Ideas and Turn Them into Products

Validation is an ongoing process. Even after a product has been launched, you should continue to conduct customer research and surveys to ensure that the product is meeting customer needs.

If you are looking to launch a new product, or if you want to ensure that your existing product is validated, there are a few things that you can do:

Customer Development

Customer development is all about talking to your target market and understanding their needs. This can be done through interviews, surveys, or even just casual conversations. It’s important to get to know your target market so that you can build a product that they will actually want to use.


Surveys are another great way to validate your product idea. They allow you to reach a large number of people quickly and easily. You can use online tools like SurveyMonkey or Google Forms to create and distribute your survey. Just make sure that you create a survey that is clear and concise so that you can get the most accurate results possible.

A/B Testing

A/B testing is a great way to test different versions of your product before launch. This allows you to see which version of your product is more effective in meeting customer needs. A/B testing can be done through online tools like Google Optimize or Optimizely.

Beta Testing

Several big firms have started beta programs to test new product features. They prefer to listen to their customers’ feedback on their products. You might also opt for one to know your customer’s feedback, as it is one of the most acceptable ways to validate your product. Obviously, a successful firm is one that cherishes its customers.

Focus Groups

Focus groups are a more traditional method of validation, but they can still be very effective. Focus groups allow you to get feedback from a smaller group of people in an intimate setting. This can be useful in getting detailed feedback about your product idea.

All these validation methods are important in ensuring that you are building the right product for your customers. By taking the time to validate your product idea, you increase the chances of success for both you and your company. So what are you waiting for? Get out there and start validating!

How did I validate a product at a Healthcare startup?

Since validating a product is crucial before taking it to market, we took a rigorous, step-by-step approach to validating everything at our healthcare startup. This is the process we followed:

Define the Problem Statement

The first step in validation is to clearly define the problem you’re trying to solve with your product. This involves understanding the needs of your target customer and how your product will address those needs.

In our case, we identified a need for a healthcare product that would make it easier for patients to manage their medication schedules. This was a problem that we knew many of our target customers were facing, and we felt that we could develop a solution that would address their needs.

Research the Competition

Once you’ve defined the problem statement, it’s time to start researching the competition. This will give you a better understanding of what solutions are already out there and how your product can be differentiated.

We looked at both direct and indirect competitors when researching this particular product. We found that there were already several solutions on the market but none of them offered the specific features and functionality that our target customers were looking for. This gave us confidence that there was still room in the market for our product.

Develop Hypotheses

The next step is to develop hypotheses about your product. These hypotheses should be based on your customer research and should aim to answer questions like “will this product be successful?” and “will customers use this product?”.

For our product, one of our key hypotheses was that patients would be more likely to stick to their medication schedules if they had a tool that made it easy for them to see when they needed to take their next dose. To test this hypothesis, we developed a prototype of the web application and recruited test users from our target market.

After getting the feedback from users on the medication schedule web app, I analyzed the results to see what improvements could be made. Based on the feedback, I decided to make changes to the design, functionality, and content. The goal was to make sure that the app was as easy and user-friendly as possible. Patients who started using our web app found that it helped them stay on track with their medication schedules. The app made it easy for patients to see when they needed to take their next dose, and also provided reminders if they forgot. Overall, the app helped patients to better manage their medication schedules and improve their health outcomes.

Without these validation steps, there is no way we would have been able to confidently say that our problem statement would have had any impact on our target market.

Why Is Validation Important?

There are a few key reasons why validation is so important for Product Managers:

Save Time and Money

If you wait until your product is fully developed before beginning validation, you risk wasting a lot of time and money on features that may not be used or valued by your users. By validating early and often, you can avoid this pitfall that has ultimately killed many companies.

Gain a Better Understanding of Your Users

Through validation, you’ll gain a better understanding of who your users are and what they need from your product. This knowledge is invaluable in helping you make informed decisions about the direction of your product. 

Build Confidence

Validating your product hypotheses gives you the confidence to move forward with development knowing that you are building something that will be impactful for your users.

Course Correct Quickly

If during validation you discover that one of your assumptions is not correct, it’s no big deal! The sooner you catch it, the easier it will be to course correct. If you wait until after development to validate, any issues that arise will be much more costly and time-consuming to fix.

As a Product Manager, it is essential that you validate your product hypotheses early and often. Validation will save you time and money in the long run, help you gain a better understanding of your users, build confidence in your product, and allow you to course correct quickly if necessary. So what are you waiting for? Start validating today!

Validation Analysis and Implementation

Finally, conduct post-launch customer research: Even after a product has been launched, it is important to continue to conduct customer research. This can help you to understand how the product is being used and whether or not it is meeting customer needs. Validation is an important part of the product development process. It helps to reduce the risk of launching a product that fails

Productize is here to help you validate your ideas so you can make confident decisions for your business. By collecting product insights, competitive analysis, and closing the feedback loop, you can save time and money and avoid building something that nobody wants.

With Productize, you’ll be able to validate your ideas quickly and easily, so you can get back to what’s important – running your business.

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