Data: The Key to Shipping Products Your Customers Love

Customers buy to step closer to pleasure or move farther away from pain. The role of every business is to offer the products their customers want and expect. After all, it’s the only way to provide value and achieve growth in a crowded, competitive market.
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The Consequences of Building the Wrong Products

In this ebook, we try to shine a spotlight on the causes and implications of handing an incomplete, confusing, or flat-out incorrect product roadmap.
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