Dive into your competition to understand where you are ahead of the curve, and where you are behind. Prioritize where you invest resources for the features that matter most.
Find how your customers view your competition, what they like and dislike, and the features that are going to bring the most value to them.
By gaining a deeper knowledge of how your buyers think about your competition, build better positioning in the market. Align your branding and messaging with what buyers care about most.